Yoox

Yoox WHAT IS YOOX?The CompanyYoox is an Italian e-commerce company that has successfully created an online fashion store and business that serves more than 100 countries all over the world. The store sells clothing and accessories from multiple brands and was founded by Frederico Marchetti. Marchetti is a former investment banker who created the company in 2000. He studied economics at the Bocconi University in Milan and then went on to complete his MBA from Columbia Business School in the United States.The Yoox name is supposedly a play on the male chromosome Y and the female chromosome X. The two are linked with the infinity symbol displayed as two OOs. The company has been listed among the Time Magazine’s “50 coolest websites” in 2004 for the Lifestyle and Culture category. The internet platform is powered by Hewlett-Packard since the beginning of its operations. The company maintains the quality of its website by maintaining multiple studios that take merchandise photos to displ ay on the website. About 60 trained photographers work within these studios in Italy and the United States.In the past year, 3 million orders have been delivered to 1.1 million active customers in a 100 countries. Sales for Yoox have grown at an average rate of 37 percent every year. The online luxury market itself grew from close to $1 billion in 2003 to almost $13.5 billion in 2013. A major portion of this growth is centered in the United States and American brands make up 50 percent of all sales.This growth is convincing luxury brands of the necessity of embracing the internet and planning for it in the long term. Yoox has enabled these brands to showcase their products in ways that keep the brand’s name and tradition alive.History of YooxThe history of Yoox is very much interlinked with its enigmatic founder Frederico Marchetti. He was born in Ravenna, in North-East Italy in 1969, completed a degree in Economics from Milan and went on to work for three years in an investment b ank. After completing his MBA from Columbia University, he returned to Milan and joined a consultancy firm.Extremely unhappy with this career move, he was inspired to become an entrepreneur and with a clear vision of converging the worlds of fashion and the internet, Frederico Marchetti conceived the idea for Yoox.com in 1999. His target was not the bargain hunter or a traditional off price website. Instead, he aimed to target the sophisticated shopper who was confident about creating their own outfits without the need for current season offerings. This was his pitch to his future partners, this is what encouraged them to trust him with their brands and he ensured that this trust was not misplaced.Marchetti created a twenty page business plan and left his job at a consultancy firm. With very little connection within the fashion world or banks, he decided to approach venture capitalists. These were relatively rare in Italy at the time. He eventually connected with Elserino Piol who h eard his plan and offered him an investment. Within a few months, the site was designed and ready for launch. The website broke even within three years and continued to grow from there on.Though faced with competition, Marchetti stuck to his vision of being “a global partner in ecommerce for leading fashion brands.” His calculated expansions and strategy has made the company continue to fulfill this vision and promise.Yoox BusinessesThe Yoox Group has a variety of similar businesses. These include the Yoox online multi-brand stores that sell at discounted prices, mono-brand online stores for established brands and the full price multi-brand online stores.Yoox.com: Yoox.com sells clothes and accessories from luxury brands at discounted or outlet prices. The company manages this by purchasing last season’s overstocked or unsold items from the brands that they work with and their authorized dealers. This enables the brands to sell the excess stock without reducing the brand’s v alue or affecting sales of new stock. These brands include well known labels such as Dolce Gabbana, Diesel, Gucci, Armani and Cavalli. Some labels such as Chanel, Dior and Pucci sell only at special occasions while others such as Hussein Chalavan and Alexandre Herchcovitch create special, smaller collections specifically to be sold at yoox.com.Mono-Brand Stores: Yoox created a separate business, Yoox Services, in 2006 to operate and manage the online presence for major fashion labels such as Marni, Armani, Diesel, Stone Island. Valentino, Emilio Pucci, Dolce Gabbana, Moschino, Dsquared, Roberto Cavalli, Coccinelle, Giuseppe Zanotti, Alberta Ferretti, Maison Martin Margiela and Y-3 among others.Thecorner.com: Yoox’s full price item venture exists under the domain name thecorner.com. Launched in 2008 as a menswear retail store, the website soon expanded to include womenswear as well. The website stocks a selection of clothes and accessories from established designer brands and sma ller, more niche labels.Shoescribe.com: In 2013, the company launched a dedicated shoe store. The site offers a shoe subscription service which includes free shipping, free repairs and a 50 percent discount on the buyer’s birthday.IPOThe company began as a privately held business funded by a series of venture capital firms such as Capital Kiwi of Italy, 360 Capital Partner (Net Partners, Italy) and Balderton Capital. In 2009, the company went public and listed on the Milan Stock Exchange, generating 104.5 million Euros as a result.PRODUCTSYoox.com primarily sells overstocked or unsold items from major brands at discounted prices. The company takes what it sells very seriously and does not just sell whatever is available. A team of buyers is sent to catalogue available items that the brand itself or its authorized manufacturers and retailers are offering. The carefully curated items, which include predominantly European designers or unusual pieces from other leading labels are then sold in the online store. The site offers the option of looking for an outfit for a particular event by recommending appropriate items from its available stock.BUSINESS MODEL KEY COMPONENTSRevenue ModelYoox is a turnkey solution for its partner brands and handles all merchandising, digital production, packaging and delivery. The company earns close to 72 percent of its revenue from three of its websites. This revenue totaled $605 million in 2013. All three Yoox businesses (Yoox.com, shoescribe.com and thecorner.com) make money. According to Marchetti, “Business is meant to be profitable.”The Yoox USPThe biggest advantage Yoox has over its competitors is its early start in a market that was wary of taking the online plunge. The company partnered with the right people at the right time and continued to justify their trust by preserving their brand image. The key to success for Yoox remains a mix of precise customer targeting, strong direct relationships with the designers and la bels, control over brand images and exceptional operational efficiency.LEARNING FROM YOOX’S SUCCESS © YooxYoox Group is made up of a set of profitable fashion based ecommerce stores. In this article, we will look at 1) what is Yoox?, 2) products, 3) business model and key components, 4) learning from Yoox’s success.WHAT IS YOOX?The CompanyYoox is an Italian e-commerce company that has successfully created an online fashion store and business that serves more than 100 countries all over the world. The store sells clothing and accessories from multiple brands and was founded by Frederico Marchetti. Marchetti is a former investment banker who created the company in 2000. He studied economics at the Bocconi University in Milan and then went on to complete his MBA from Columbia Business School in the United States.The Yoox name is supposedly a play on the male chromosome Y and the female chromosome X. The two are linked with the infinity symbol displayed as two OOs. The company has been listed among the Time Magazine’s “50 coolest websites” in 2004 for the Lifestyle and Culture category. The internet platform is powered by Hewlett-Packard since the beginning of its operations. The company maintains the quality of its website by maintaining multiple studios that take merchandise photos to display on the website. About 60 trained photographers work within these studios in Italy and the United States.In the past year, 3 million orders have been delivered to 1.1 million active customers in a 100 countries. Sales for Yoox have grown at an average rate of 37 percent every year. The online luxury market itself grew from close to $1 billion in 2003 to almost $13.5 billion in 2013. A major portion of this growth is centered in the United States and American brands make up 50 percent of all sales.This growth is convincing luxury brands of the necessity of embracing the internet and planning for it in the long term. Yoox has enabled these brands to showcase their products in ways that keep the brand’s name and tradition alive.History of YooxThe history of Yoox is very much interlinked with its enigmatic founder Frederico Marchetti. He was born in Ravenna, in North-East Italy in 1969, completed a degree in Economics from Milan and went on to work for three years in an investment bank. After completing his MBA from Columbia University, he returned to Milan and joined a consultancy firm.Extremely unhappy with this career move, he was inspired to become an entrepreneur and with a clear vision of converging the worlds of fashion and the internet, Frederico Marchetti conceived the idea for Yoox.com in 1999. His target was not the bargain hunter or a traditional off price website. Instead, he aimed to target the sophisticated shopper who was confident about creating their own outfits without the need for current season offerings. This was his pitch to his future partners, this is what encouraged them to trust him with their brands and he ensured that this trust was not misplaced.Marchetti created a twenty page business plan and left his job at a co nsultancy firm. With very little connection within the fashion world or banks, he decided to approach venture capitalists. These were relatively rare in Italy at the time. He eventually connected with Elserino Piol who heard his plan and offered him an investment. Within a few months, the site was designed and ready for launch. The website broke even within three years and continued to grow from there on.Though faced with competition, Marchetti stuck to his vision of being “a global partner in ecommerce for leading fashion brands.” His calculated expansions and strategy has made the company continue to fulfill this vision and promise.Yoox BusinessesThe Yoox Group has a variety of similar businesses. These include the Yoox online multi-brand stores that sell at discounted prices, mono-brand online stores for established brands and the full price multi-brand online stores.Yoox.com: Yoox.com sells clothes and accessories from luxury brands at discounted or outlet prices. The compan y manages this by purchasing last season’s overstocked or unsold items from the brands that they work with and their authorized dealers. This enables the brands to sell the excess stock without reducing the brand’s value or affecting sales of new stock. These brands include well known labels such as Dolce Gabbana, Diesel, Gucci, Armani and Cavalli. Some labels such as Chanel, Dior and Pucci sell only at special occasions while others such as Hussein Chalavan and Alexandre Herchcovitch create special, smaller collections specifically to be sold at yoox.com.Mono-Brand Stores: Yoox created a separate business, Yoox Services, in 2006 to operate and manage the online presence for major fashion labels such as Marni, Armani, Diesel, Stone Island. Valentino, Emilio Pucci, Dolce Gabbana, Moschino, Dsquared, Roberto Cavalli, Coccinelle, Giuseppe Zanotti, Alberta Ferretti, Maison Martin Margiela and Y-3 among others.Thecorner.com: Yoox’s full price item venture exists under the domain name thecorner.com. Launched in 2008 as a menswear retail store, the website soon expanded to include womenswear as well. The website stocks a selection of clothes and accessories from established designer brands and smaller, more niche labels.Shoescribe.com: In 2013, the company launched a dedicated shoe store. The site offers a shoe subscription service which includes free shipping, free repairs and a 50 percent discount on the buyer’s birthday.IPOThe company began as a privately held business funded by a series of venture capital firms such as Capital Kiwi of Italy, 360 Capital Partner (Net Partners, Italy) and Balderton Capital. In 2009, the company went public and listed on the Milan Stock Exchange, generating 104.5 million Euros as a result.PRODUCTSYoox.com primarily sells overstocked or unsold items from major brands at discounted prices. The company takes what it sells very seriously and does not just sell whatever is available. A team of buyers is sent to catalogue availa ble items that the brand itself or its authorized manufacturers and retailers are offering. The carefully curated items, which include predominantly European designers or unusual pieces from other leading labels are then sold in the online store. The site offers the option of looking for an outfit for a particular event by recommending appropriate items from its available stock.BUSINESS MODEL KEY COMPONENTSRevenue ModelYoox is a turnkey solution for its partner brands and handles all merchandising, digital production, packaging and delivery. The company earns close to 72 percent of its revenue from three of its websites. This revenue totaled $605 million in 2013. All three Yoox businesses (Yoox.com, shoescribe.com and thecorner.com) make money. According to Marchetti, “Business is meant to be profitable.”The Yoox USPThe biggest advantage Yoox has over its competitors is its early start in a market that was wary of taking the online plunge. The company partnered with the right p eople at the right time and continued to justify their trust by preserving their brand image. The key to success for Yoox remains a mix of precise customer targeting, strong direct relationships with the designers and labels, control over brand images and exceptional operational efficiency.LEARNING FROM YOOX’S SUCCESSFocusing on the Right IdeaYoox founder Marchetti is one of the most important people in fashion. But it did not start out this way. Unlike most other people that matter in the fashion world, he was not among the buyers, editors, celebrities, socialites or designers. Rather his beginning was among the back-office operations and the jumble of overstock. This has not stopped him from establishing himself right at the center of power and control. Online shopping has created a landmark disruption in the luxury fashion world and Marchetti is at the forefront of this revolution. Yoox remains one of the largest and most successful online fashion sites in the world, selling bo th discount items as well as full price ones. The company is also in demand by major labels to power their own online versions.Clear StrategySince the beginning, the Yoox founder had a clear vision of where he wanted to take his venture. His aim was to become a trusted partner for high fashion brands and labels. He set out to take this brands to the internet in a beautiful way and not lessen the impact and equity of the brand itself.Convincing Skeptical PartnersTraditionally, the people behind luxury brands and labels remained vary of the online phenomenon. These brands were about exclusivity while the internet was the opposite, a tool for the mass audience. The Yoox founder managed to convince these people that online retail spaces would complement their business, enhance their sales, and be essential for the future growth and success of the business. He ensured that the online space would not be for the causal bargain hunter but aimed at the fashion conscious buyer who would want to be adventurous in their clothing choices. He assured them that the products would be displayed through elegant and responsive websites. His success in convincing these people led to partnerships with dozens of brands for both the overstock sales as well as new season items.Efficient OperationsRather than focus on marketing or search engine optimization, the company focuses on the operational side of the business. This includes vital processes such as understanding and following the customs requirements of over a 100 countries, translating product information into several different languages and converting sizes to make them relevant worldwide. Much like Amazon, Yoox has managed to master the logistics aspects of its business. This includes the complete management of the online store, product shipping and handling, digital production, reliability in payments and excellent customer service and care. These are aspects of the business of selling luxury goods online that are not part of the usual fashion narrative. But it is these same aspects that remain crucial to how a brand is perceived and how it maintains its image.Reliable LogisticsIn 2011, the company managed to ensure 99 percent on time delivery of products. In 2013, the company delivered 2.8 million orders. These are tough milestones to achieve given the spread of the Yoox customer base worldwide. Orders are received every 11 seconds on average. The order reaches the warehouse in Italy. The company also has a few local hubs in New Jersey, Tokyo, Honk Kong and Shanghai. The basic model is of centralized inventory, so most of the products are shipped from the central warehouse. Some items may be stocked in the hubs to be closer to target audiences.In 2010, the company moved from the traditional use of barcodes and manual picking to RIFD tagging and robotic cranes. This allowed full control over inventory levels, with exact locations of items known at any point in the supply chain. This allows any of the 5 million items in inventory to be instantly located and matched to customer orders. Orders may be either for the local hubs or directly for the customer. The process is automated till packaging which significantly improves productivity.Website DesignThe Yoox website is not editorial in its design. Instead, it assumes that the shopper is a little familiar with fashion and allows a knowledgeable consumer to browse easily. Yoox pays special attention to the product photography. When new stock arrives at the warehouse, one item is taken from each type and this is used for website design. All relevant product data needed before the item is put online is collected and added to the item including product descriptions, photos, post-production and quality control. The warehouses use dozens on photographers in several studios for the mono brand stores while there is a system of automated photography for Yoox.com that allows nearly 15,000 items to be photographed on a daily basis.Embrace New TechnologyAs a pioneer in its business, Yoox continues to keep an eye on emerging trends and deliver on these with commitment and in a timely fashion. Research was conducted on mobile sales as early as 2006 and an iPhone application was released in 2009. This was one of the first shopping applications for a smart phone. The company continued along this path and released an app for the iPad the day it was launched in the United States. This timely action was rewarded and mobile based channels now make up as much as 40 percent of the total traffic to the website. This has been especially successful in China where ecommerce is very popular and ecommerce spending is expected to reach 540 billion Pounds in 2015.[slideshare id=27360148doc=yooxoverview2013-131019093447-phpapp02]Fredrico Marchetti’s Ideas for Successful Entrepreneurial VenturesMarchetti has been extensively interviewed about his business ventures and his early foray into the world of luxury brand ecommerce outlets. He hig hlights some important points repeatedly, that have contributed to his success over the years. These points are:Speed â€" This is a key element for an entrepreneur. Being the first to innovate is vital. This means analyzing trends and rightly predicting what actions need to be taken to stay relevant in the long run.Timing â€" Along with speed, there needs to be an eye on the timing. Some actions cannot be taken too early and definitely not too late. An idea can be kept on the horizon until the time is right to take actions based on it.Embrace Mistakes â€" being innovative and a pioneer cannot be without a few mistakes. The important thing is to highlight these, learn from them and ensure that they are not repeated.Understand the Customer â€" Marchetti emphasizes the importance of becoming a mirror for the customer. Yoox employs 60 percent women in their 30s which also reflects their customer base. The customers make quick choices and want quick results. And the company provides this through very reliable deliveries.Courage â€" Marchetti emphasizes that he started out with no money and even some debt. It is a combination of courage and luck that leads an entrepreneur from that place of uncertainty to one of success, and not just success but long term success.Keys for a Successful Online StoreAccording to Marchetti, a successful online fashion store should have the following:Innovation â€" An good selection of unique items.Service â€" Excellent customer service that makes the user experience both entertaining and satisfactory. Important aspects here are reliable shipping, free returns, refunds and customer care.Privacy â€" The ability to try on clothes in the privacy on a customer’s own home and see how the clothes fit in with the rest of the wardrobe is an important aspect that draws people to shop online.  Image credit: Yoox.

The Distribution Of Rite Aid Essay - 1914 Words

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Rite-Aid’s growth continued through the 80’s and 90’s which culminating in 1995 with acquisition of 224 Perry Drug Stores, bringing its total number of stores over 3,000. With a strong market presence, the company decided to expanded their services in the west through acquisition of Thrifty Payless Holdings, Inc. within 1996. With a 1,000 store acquisition and the acquisition of two large firms on the Golf Coast which provided the company with a strong market. As of March, Rite-Aid has been operating 3,623 retail drugstores. Rite-Aid hadShow MoreRelatedDistribution Of Rite Aid Pharmacy1620 Words   |  7 PagesRite Aid Pharmacy is aiming to make itself as a cost leadership company in the national drug retailer industry. The cost leadership strategy focuses on focuses on lower cost and differentiation than their competitors (Barney Hesterly, 2012). Businesses using the cost leadership strategy focuses on making lower prices and can still make a satisfactory profit. 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Confucianism And Taoism A Common Thread That Is Observed...

A common thread that is observed within East Asian religions is that there is an ideal or higher path that one can follow to attain their spiritual goals within their lifetime. The three popular religions in China, which are Buddhism, Confucianism and Taoism greatly emphasized these ideal paths since direct effect of following these paths would bring harmony and structure to the society. Confucianism, a highly philosophical notion centered around the harmony in the society through the utilization of morals and knowledge, introduced the Gentleman. The anti-Confucian reaction known as Taoism, which places an strong emphasizes understanding the Elemental nature of the way through passive nature and mystical communism with the dao introduced the Sage. The third religion, Buddhism, particularly, the Mahayana sect introduced the Bodhivisattia pathway, which highlights the importance of generosity and merit. Since these Taoism was built up the reaction of the Confucian religion and Buddhism in reaction to both Confucianism and Taoism, there are many differences in terms of prioritization either socially or spiritually, acquisition in the type and amount of knowledge and the proper training ground in achieving the final, ideal state. However, these three religions share a common ideology which is to bring out the good within society and within the individual. The ideology of the Confucian man can be perceived as â€Å" The Master said, A gentleman in his dealing with the world hasShow MoreRelatedThe Jade Pendant5982 Words   |  24 PagesSingapore Short story written in English after which it examines the development of the genre through its first decade dating from 1978 and subsequently, the next ten years to the present. The Short Story in Singapore Singapore is a cosmopolitan Asian city, unique in that there are four major language groups promoted by the government. From the very beginning, English was chosen as the language of government, law and social discourse. Being the native language of none of the ethnic groups, its choiceRead MoreComparative Study of Pakistan Chinese Cultures13385 Words   |  54 Pagescivilizations. The ideology, ethics and living styles are compared with some examples and details. The architecture, food, arts and crafts, religion, education and festivals are elaborated in write detail to get the list of both cultures and to figure out the difference between two friendly boarder countries. It has been found that both courtiers have different religion ideologies and living styles but both share the same shades of love, harmony and respect for the elders. School of Management Northwestern

Jane Eyre A Fight For Women s Equality - 1749 Words

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In the novel Jane Eyre, Brontà « addresses social injustice in the Victorian society, and utilizes the character of Jane to express her dissatisfaction. Jane, especially during her childhood years, displays an attitude of nonconformity and rebellion. She advocates for uprising against injustice, for â€Å"If people were always kind and obedient to those who are cruel and unjust, the wicked people would have it all their own way: they would never feel afraid, and so they would never alter, but would grow worse and worse. When we are struck at without a reason, we should strike back again veryShow MoreRelatedJane Eyre, The Bluest Eye, And Feminism1422 Words   |  6 PagesPeriod 5 15 May 2015 Jane Eyre, The Bluest Eye, and Feminism Feminism. It’s a big concept in society today, but has it always been that way? Jane Eyre by Charlotte Bronte is a famous work on the basis of her own experiences. In this novel, the author shapes a tough and independent woman who pursues true love and equality. 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Shortly after her birth, the Bronte-Branswell family moved to another part of Yorkshire known as Haworth so her father had been given the opportunity of being perpetual curate to the S., Michael and All Angels Church. However while in Haworth, a deep tragedy stroke the family on September 15, 1821 when their loving mother had died of cancer. The family wasn’t fully aband oned for the sister of Maria, Elizabeth Branwell, had greatlyRead MoreJane Eyre, By Charlotte Bronte1143 Words   |  5 PagesDerek Chao Ms.Roberts AP Literature November 18 2015 Awesome Essay Jane Eyre, written by Charlotte Brontà «, illustrates a British society that depicts an uneven distribution of wealth among people in the Victorian Era, creating this gap between the rich and poor. Social class in British society was made of the lower, middle, and upper class. Brontà « implemented characters like Mr.Brocklehurst and the Reeds to show that characters that were high in class and supported the social hierarchy were notRead MoreFeminism In Jane Eyre1679 Words   |  7 Pagesnovels--Jane Eyre--of her time period when she created the unique and feminist female heroine, Jane Eyre. Throughout the novel, Jane becomes stronger as she speaks out against antagonists. She presses to find happiness whether she is single or married and disregards society’s rules. The novel begins as Jane is a small, orphan child living with her aunt and cousins due to the death of her parents and her uncle. Jane s aunt--Mrs. Reed--degrades her as she favors her biological children. J ane s aunt--MrsRead MoreJane Eyre s Life Was Full Of Oppression, Neglect And Sorrow1498 Words   |  6 PagesJane Eyre’s life was full of oppression, neglect and sorrow. The novel was formed around a few main ideas. One of those would be the search of love and acceptance. Jane wanted to find a family so desperately and she wanted to belong to people. More than this though, Jane wanted to be treated equally. She was denied equality because of her social status, her income,her lack of â€Å"beauty† and most of all because of her gender. The book Jane Eyre shows the struggle that women face while attempting toRead MoreI Am Malala, By Jane Eyre1323 Words   |  6 PagesWebster’s Dictionary, confidence is stated as being â€Å"a feeling or consciousness of one s powers or reliance on one s circumstances.† Both Jane in Jane Eyre and Malala Yousafzai in I Am Malala faced significant obstacles in their lives and were constantly confronted by their fears. Theodo re Roosevelt stated that â€Å"Each time we face our fear, we gain strength, courage, and confidence in the doing† Malala and Jane eventually overcame these fears with the help of pivotal role models which aided them in

C ; P Essay Example For Students

C ; P Essay Crime and Punishment By: Anonymous Dostoevskys Crime and Punishment is the story of a poor man in czarist Russia who can only purge himself of his guilt through suffering. It deals with the mental and physical tribulation brought upon him by his crime. His troubles are compounded by the conflicting personalities which he possesses. The reader is inclined to characterize him by his cold, intellectual side. Yet, without the contrasting humane side of his nature, Raskolnikov never realizes the errors in his theory and actions. Raskolnikov is defined by the duplistic nature of his personality, with each facet being just as vital as the other. Raskolnikovs cold side leads him to develop his theory, and thus to commit murder. This side of him bases all decisions on reason and rationalization (although it is sometimes incorrect), rather than on feeling. It is purely stoical, without emotion. The other side of his character is kind and compassionate. Without this side being presented the reader views him as an evil murderer, and not a mislead victim, as Dostoevsky intends. In the novel Raskolnikov engages in sporadic acts of kindness. He gives money to the Marmeladov family, he attempts to aid Marmeladov when he dies, and he tries to get a drunken girl home and away from her pursuer. All of these deeds were done without premeditation. He simply feels that at the time it is the right thing to do. After a short period of time his outlook dramatically reverses. He starts to rationally analyze what he has done, and then feels that his actions were stupid. This transition marks the return of his cold side, and it occurs after every kind thing that Raskolnikov does. These shifts between two distinct personalities give Raskolnikov two separate points of view. The novel is founded on the distinctions between the two points of view, and the reader gets both angles. Both Raskolnikovs generous, and evil actions are essential to his character because they allow the reader to identify with these two points of view and the two facets of his personality.

The Rise and Fall of Grunge Music Essay Example For Students

The Rise and Fall of Grunge Music Essay Grunge is a subgenre of Alternative Rock that born on the streets of Seattle, Washington that quickly gained its popularity in the early 1990’s after bands like Pearl Jam, Soundgarden and Nirvana emerged from the streets of downtown Seattle in the early 1990’s. After Nirvana’s â€Å"Nevermind† album was released, its popularity expanded beyond the limits of Seattle and the northwest region, with acts popping up all over the world and the grunge take-over was well on its way to the top. Ironically enough, the phenomenon that was the hottest sound in the world began to fall following the tragic suicide of Nirvana’s front man, Kurt Cobain in 1994 We will write a custom essay on The Rise and Fall of Grunge Music specifically for you for only $16.38 $13.9/page Order now In the mid-late 1980’s, a new form alternative rock was born and many local bands such as Nirvana, Pearl Jam and Soundgarden were first introduced to the media in the northwest region of the U. S. particularly in Seattle, Washington and the surrounding lower class suburbs. Prior to the grunge movement, mainstream rock bands usually wouldn’t include the Seattle in there tour do to its geographic isolation, skipping over the city completely. By the early 1990’s, the scene had caught the media’s eyes and ears with their long hair and sloppy attire. The term Grunge is not only used to describe specific movement but used to describe the fashion that went along side it. Wearing button-down flannel shirts, over-sized jeans with a chain wallet and black Doc Martin shit-kickers. There sound of distorted guitars playing loud and hard with â€Å"growling† vocals and apathetic or angst-filled lyrics fusing the heavy metal sound of the 1970’s with the on-stage chaos of punk rock of the 80’s which would soon become the most popular form of hard rock of the 90’s and is often referred to as the Seattle Sound In 1991 the Seattle Sound quickly gained its popularity following the release of Nirvana’s major label debut album, Nevermind† in September. Their first single â€Å"Smells like Teen Spirit† which turned out to be Nirvana’s claim to fame, climbing to the number one spot that year, passing Michel Jackson’s pop hit â€Å"Black or White†! Still to this day the single remains one of their most popular songs and has been labeled as the â€Å"first anthem of 1990’s Rock†! (Hilburn, 1998) This once isolated scene, began to grow vigorously far beyond the walls of Seattle and continued to spread throughout the nation like the plague! By 1992 Pearl Jam’s debut album Ten, Alice in Chains’-Dirt and Soundgarden’s all helped spark the grunge revolution and the scene spread like the plague making it was far as the United Kingdom where it inspired the genre Britpop during the climax of this revolution in the mid-90s this phenomenon was short lived following the tragic suicide of Nirvana’s front man Kurt Cobain in 1994. Saddened by this tragedy, Nirvana broke up and that same year Pearl Jam cancelled its summer tour in protest of what it regarded as ticket vendor Ticketmaster’s unfair business practices. , Kurt Cobain has been referred to as the â€Å"John Lennon

Understanding and Using the Simple Present Tense

Understanding and Using the Simple Present Tense The present simple tense is typically one of the first verb tenses that new English students learn. It is used to describe action that takes place on a regular basis. The present simple also can be used to express feelings, facts, opinion, and time-based events. Dont confuse the present simple tense with the present continuous tense, which is used to describe something that is currently taking place. For example: Present simple tense: I catch the bus at 8:50 a.m. to go to work. Present continuous tense: I am riding the bus to work. Want to know more about verb tenses? Check out this illustrated verb  timeline, then use these learning strategies to improve your English skills. Practicing the Present Simple Tense One good way to improve your English speaking skills is to use role-playing exercises. With a classmate or a friend, try using the following dialogue to practice the present simple tense. Mark: Hello, Can I ask you some questions for an interview? Jennifer: Yes, I can answer some questions. Mark: Thank you for taking the time. Now, first question: What do you do? Jennifer: I work in a library. Im a librarian. Mark: Are you married? Jennifer: Yes, I am. Mark: What does your husband do? Jennifer: He works as a policeman. Mark: Do you usually have dinner together? Jennifer: Yes, we do. Mark: How often does your husband exercise? Jennifer: He sometimes exercises four times a week. But, he usually exercises only twice a week. Mark: Where do you like to go on holiday? Jennifer: We rarely go on holiday. However, we like to go to the mountains if we can. Mark: What type of books do you read? Jennifer: I often read horror stories. Mark: Thank you very much for answering my questions. Jennifer: Youre welcome! When To Use Notice from the above dialogue and following chart that the present simple is often used to describe what we do every day. We use verbs of frequency (always, sometimes, usually, etc.) which indicate a habit. Other instances that call for the present simple tense include: Permanent or long-lasting situations Where do you work? The store opens at 9 a.m. She lives in New York. Regular habits and daily routines I usually get up at 7 a.m. She doesnt often go to the cinema. When do they usually have lunch? Facts The earth revolves around the sun. What does strange mean? Water doesnt boil at 20 degrees. Feelings I love walking around late at night during the summer. She hates flying! I dont want to live in Texas. Opinions and states of mind He doesnt agree with you. I think he is a wonderful student. What do you consider your best accomplishment? Timetables and schedules The plane leaves at 4 p.m. When do courses begin this semester? The train doesnt arrive until 10.35 a.m. Verb Conjugation The present simple tense can be expressed in three ways: positive, negative, or as a question. Conjugating the positive form is easy for the first- and second-person references such as I or you. Just use the root form of the verb. For third-person references, add an s to the verb. For example: I eat lunch at noon. You play tennis at noon. He walks to school every day. She watches TV in the evening. It sleeps under the couch. We study English at school They eat lunch at noon. The negative form uses the  helping verb  do for first- and second-person references and does for the third-person. You can also express the negative form as a contraction. For example: I do not leave work early on Mondays. You don’t like to watch TV. He does not understand the question. She doesn’t ride a bike. We do not have any money. They dont leave at noon. If the present simple tense is expressed in the form of a question, use do or does, followed by the subject, and the  verb in questions. For example: Do I work in this company? Do you get up early? Do we often drive to work? Do they understand French? Does he like to watch TV? Does she believe in ghosts? Does it leave at noon?